This video walks you through the complete online buying journey — from the moment a customer discovers your product to the point they receive it at their doorstep. It breaks down each stage (discovery, browsing, adding to cart, checkout, payment, and delivery) with clear visuals so you understand exactly what your buyer experiences.
Understanding this flow is essential before you set up your Commerce Synapse store, because every decision you make — product photos, descriptions, shipping options, payment methods — maps directly to a step in this journey. Once you see the full picture, optimising each touchpoint becomes much more intuitive.